There are as much companies out there saying ‘we’re the very best SEO agency in the world’ as there are SEO agencies on the planet! How are you going to know which one is truly the best qualified and suitable for your needs with many of these claims out on the internet?
As with reputación digital in the business world, what your business needs will likely be different from what a different one will need. It could even vary between competitors in exactly the same industry. Your first task for selecting a great SEO agency would be to look at yourself.
Looking at your company to find out your SEO needs
Your first task would be to think about what it is you want to accomplish together with your SEO campaign. If you don’t have an obvious goal, with measurable successes, your campaign is more prone to fail. This responsibility is on you, not who you hire, so make sure that you are prepared to hire on an SEO company before you do so.
Your next task is to think beyond just those three words – search engine optimization. Yes, you intend to bring more visitors to your website by obtaining a higher search rank, but how will this happen? Does the company you are looking at offer other services such as for example social media consultation, link building, design and copywriting? Having a company on hand that can handle all of this eases your needs to have to shop around for web related companies over and over again.
Speak to your business associates
OK, you know what you should do with your website and you also know what services you intend to have provided for you. Now you should strat to get real data and information from people who really matter: your organization contacts.
If you know anyone who has already hired an SEO agency, and gotten great results, it is advisable to talk to them and discover what worked, what didn’t and any challenges they faced. This first hand data is more important than any claim you will discover randomly online.
Get examples of past success
Once you have found a great SEO agency you should get a quote from their website and see what they have actually accomplished. A portfolio of past clients, who you can contact if you wish, is the most effective thing that any reputable SEO firm will need to offer you.
The last point I want to bring up is to be cautious with outrageous claims made at any stage of the procedure such as:
“We guarantee a number one ranking” – that is impossible to guarantee, regardless of how good an SEO agency it really is.
“We won’t alter your website” – then how will they improve SEO? This claim is too good to be true and likely only involves some link building of questionable intent.
“We’ll submit your site to hundreds of se’s.” Who cares? Everyone uses Google anyway! Being placed on a few core directories is important, but hundreds? You’re just creating spam.
